Chanel J12

1926 – Black is officially in.

Echoing the simplicity and elegance of Coco Chanel’s ‘little black dress’ this stunningly crafted Chanel sports watch I found on The Watch Gallery, Chanel J12 in black, stands by its designers principle that black is always fashionable.

Ever since the dawn of the LBD, long gowns were worn for formal occasions and the simple black dress was worn for everything else – and where Chanel has the Première for its long gown, the J12 is that watch for the everything else.

Perfect for the everyday apparels that require sophisticated practicality.

The sapphire crystals embedded into the dial are so subtle that on those days where elegance isn’t always a requirement, they are a comfort for those who live by the fact that elegance is a necessity.

So whether it is worn for your daily workout or for those lazy days where tracksuit is on and make up is off, the Chanel J12 stands as bold and essential as the LBD.

Simple, understated elegance.